Apple Computer - Steve Jobs Success Story '

"We started with a computer to get into the hands of ordinary people, and we had our wildest dreams."

- Steve Jobs, co-founder of Apple Computer Inc., 1976.

Apple Computer

Steve Jobs was adopted by a family of Mountain View, California. While still in high school, Jobs asked him interested in electronics William Hewlett of Hewlett-Packard appeal for some parts for a school project. HP has provided the parts and then made a job offer internships at Hewlett-Packardsummer. There, Steve Jobs Wozniak, a talented and knowledgeable engineer met five years older than the student. Their friendship would be over the foundation on which Apple's built-being.

Jobs broke Reed College after one semester and went to work designing games for Atari. He carefully saved the money he earned while working at Atari, so you can travel to India and the condensation of his growing interest in spirituality of the East.

After returning home afterIndia, Jobs and Wozniak have renewed their friendship. Jobs was a small computer to show that Wozniak had worked as a hobby, but the work immediately saw its potential and persuaded Wozniak to go into business with him. In 1975, at the age of 20 years, jobs went in the garage of his parents work at work Wozniak of Apple I prototype.

The Apple I sold modestly, but well enough to go to be able to work on an Apple II. In 1977, the new model has been put on the market. With a color of the keyboard,Monitor and user-friendly software was developed by Apple's success. The company has $ 3,000,000 in the first year and exceeded $ 200 million in the third.

But do not sell near the Apple III and his successor and called for the LISA and a significant increase in competition in the sale of PCs, Apple could lose in 1980, almost half of its revenue for IBM. It 'was even worse for the work in 1983, when he has a fight with the administration, the agency launched by CEO John Sculley,Jobs himself had hired the '.

In 1984, in response to the sharp drop in sales, jobs released the Macintosh, which introduced the world to the point-and-click simplicity of a mouse. The marketing for the Mac has been treated badly and with a price of $ 2,500, was not his way into the homes to which they had planned. Jobs has tried to package the Mac as a computer business, but without a hard drive or networking opportunities, not only for a limited ability to speakMemory, not corporate interests. In 1985, with no power in his own company, sold its shares in Apple, Jobs resigned.

Later, in 1985, Jobs started NeXT Computer Co., with the money he made from the sale of its shares in Apple. He thought of building a computer for the way in which research has been done changed. The NeXT computer, even if full processing speed previously unknown, unique graphics and an optical drive, at $ 9,950 each sold recently.

Persistent afterNeXT failures of the joint began to play with the software job and began to turn his attention to a company that had bought from George Lucas in 1986, focusing Pixar Animation Studios. Jobs has signed a framework agreement with Disney to three and started working on the first computer animation film. Published in autumn 1995, had "Toy Story", to be carried out over four years. But the work was worth it, the film was a huge hit. Pixar went public in 1996, and in a trading day, equal to 80% JobsHe became a value of $ 1000000000

Apple was struggling to have failed, a new Macintosh operating system design environment, and society takes only 5% of the PC market. Days after Pixar went public, Apple bought NeXT for $ 400 million and renamed the Board of Directors Jobs in Gilbert F. Amelio, president and CEO of the council. But in March 1997, Apple reported a quarterly loss of $ 708 million and Amelio resigned a few months later. Jobs was the interim CEO and was left to him,keep the same company that had started and had ousted alive. So he made a deal with Microsoft. By investing $ 150 million for a small part of Apple, Apple and Microsoft would "work on several fronts, sales technology," and Apple would ensure their continuation in the PC market.

Work also went to work to improve the quality of Apple computers. The introduction of the G3 PowerPC microprocessor from Apple's fastest computers on the PentiumProcessors. Apple has also turned his energies to produce low-cost desktops, the iMac, which was another success for the company. With Jobs back under control, Apple could quickly turn around, and by the end of 1998, bringing to $ 5.9 billion in sales. Jobs had returned to his first love, a little 'older and a bit' wiser. He had recovered from Apple and returning to a place where there is a contribution that new and innovative technologies for the computer world was.

Apple Computer - Steve Jobs Success Story '