Marketing Lessons From Apple's iPod

Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.

There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed.

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Lesson #1: Find a hot and hungry market

Ever since the introduction of the MP3 file format, we have seen the popularity of converting songs from a CD so that they can be stored on the computer. Even the Napster episode showed us that there is a huge market for a device like the iPod.

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing poles to fishermen. Create a product that already has an existing market.

Lesson #2: Create different versions

Now Apple just announced the introduction of the iPod Shuffle - a lower-priced version of the iPod with flash memory instead of hard drive storage.

This strategy is called versioning.

First create a product that sells. Then create another version of the product for a different market segment. In this case, Apple first came up with a more expensive product and followed it up with a cheaper product.

Lesson #3: Create the halo effect

The halo effect is essentially this: increasing sales of one popular product will generate more sales for your other existing products. In this case, the tremendous popularity of the iPod has created enough buzz that more people are buying Macs.

In the past, Macs have made inroads only to a small segment of the market. But now, we're likely to see Apple increase its market share of personal computers in the months to come.

So whatever you are selling, there are definitely some general marketing lessons to be learned from the success of the iPod. Think about it the next time you use your iPod.

Marketing Lessons From Apple's iPod

Apple Computers & Marketing

It seems like yesterday Apple had pointed out that advertising is running with the woman with the hammer released in cinemas. The ad goes on, the woman threw the hammer at the screen, where a mans face the audience of all people to talk shows. The spot was a game about the book 1984 by George Orwell. Today, Apple computers and products, especially the iPod, are still very popular. So, what is it that Apple appeals to the masses?

ByElegant ergonomic keyboards for laptops and portable music players, hundreds of thousands of songs, video and audio-hold, this could be a reason why so many of us love to buy Apple products. If you look at an Apple commercial, it seems that Apple is for younger people or those who are more prone creative attractive. The recent announcements from the pit boy against Apple PC guy. Back Typically, these commercials that Apple guy show more than that, creativePC while the boy is usually depicted as very rigid and unchanging. Just as many people who claim to Apple and PC products are used to Apple products, but because Apple software are rarely at the PC is still infected with the virus breached by hackers put in place.

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Like, who are the true leaders in the technology sector, Apple certainly has a strong attraction. I must also admit that I once saw an advertisement with silhouettes of the iPod music to dance, II wanted an iPod. Perhaps the reason why Apple is so popular is in large part to its clever marketing tactic. If you use an Apple commercial business next to a PC, it seems more like PCs are designed for the business man or a woman, while Macs are for creative types. The game with the music in connection with the use of bright colors and the movement more appealing to our senses. It 's time to catch on to PC and change your mind?

People who use a personal computer, aresometimes reluctant to try out Apple products, because the device is completely different. While Apple has a chance to have Microsoft Word and Microsoft Word will look different to what PC users are accustomed. We are by nature creatures of habit, at various levels. The main thing is that Apple and PC have in common is that both computers. However, there is a price difference. To buy an Apple computer or laptop, you better be ready to shell out some seriousMoney because their products are more expensive than PCs. Remember the saying: "You get what you pay for" but. With this high price is a plethora of interesting features and the fact that Apple products get only rarely (if ever) are infected with computer viruses. The software is so much better? When purchasing a computer, regardless of whether or not there is a Mac or PC, always make sure that there is a warranty if something goes wrong once.

Apple Computers & Marketing