The Apple Success Story

Apple has to be one of the greatest success stories of all time. The beginnings of Apple started with Wozniak assembling a simple built computer machine. It was in the summer of 1971 Wozniak 21 and Jobs 16 were introduced to each other by a mutual friend Bill Fernandez. Wozniak had shown Jobs his simple built computer machine and this impressed Jobs to the point Jobs believed he could sell it for a profit. It was here they would form a strong friendship because they not only shared a passion for computers, but because they were both known as outcasts and for the first time they had a great understanding, admiration and respect for each others abilities, personality and intellect. They would begin the Apple project by selling some of their possessions: Wozniak's HP scientific calculator and Jobs' Volkswagen, they raised 00 and assembled their first prototypes in Jobs bedroom. When the project became too big for the bedroom they moved the project into Jobs family's garage, it was on a huge wooden work bench that served as their first manufacturing base. The computers were hand built by Wozniak and first shown to the public at the Homebrew Computer club. After selling a number of the machines Apple was established on April 1, 1976 and went public on December 12, 1980.

So the question is how has Apple been able to maintain its great success? Apple has maintained its great success with its ability to understand what the consumer wants before the consumer even knows what they want; Apple effectively creates wants by their constant creative innovation and unique design which is stylish, user friendly and affordable. They have also been able to create a brand in the high technology world just as Chanel has in the fashion world. People can easily recognize an apple whether it's the I-Pod, the I-Phone, the Mac Air or the I-Pad. It has become a product that defines one's identity in how they desire to be seen by society that is a person who is highly innovative, intelligent, stylish and apart of the in crowd. This is pure marketing genius.
This marketing genius of Apple has seen this company out perform beyond the business world's expectations. While so many companies are struggling to break even in the current recession Apple is getting stronger by the day. The last three years has seen Apple's profits soar, take a look at these figures:

Apple Computer

A profit of 8.2 Billion in 2007 followed by a profit of 11.2 Billion in 2008 and most recently a profit of 17.2 Billion in 2009. That is more than a 100% growth in profit from 2007 to 2009- Incredible!
With these profits and Apple's constant innovation, what will they think of next? My bet is another great innovated product that we never thought we would want or need, but will end up on our wish list.

If you have a great idea, product or service but need to create a Wozniak and Jobs connection to make it a reality, you need to join http://www.cluehut.com where people are waiting to hear from you where together you can make each others dreams a reality.

The Apple Success Story

Apple Computer - Steve Jobs Success Story '

"We started with a computer to get into the hands of ordinary people, and we had our wildest dreams."

- Steve Jobs, co-founder of Apple Computer Inc., 1976.

Apple Computer

Steve Jobs was adopted by a family of Mountain View, California. While still in high school, Jobs asked him interested in electronics William Hewlett of Hewlett-Packard appeal for some parts for a school project. HP has provided the parts and then made a job offer internships at Hewlett-Packardsummer. There, Steve Jobs Wozniak, a talented and knowledgeable engineer met five years older than the student. Their friendship would be over the foundation on which Apple's built-being.

Jobs broke Reed College after one semester and went to work designing games for Atari. He carefully saved the money he earned while working at Atari, so you can travel to India and the condensation of his growing interest in spirituality of the East.

After returning home afterIndia, Jobs and Wozniak have renewed their friendship. Jobs was a small computer to show that Wozniak had worked as a hobby, but the work immediately saw its potential and persuaded Wozniak to go into business with him. In 1975, at the age of 20 years, jobs went in the garage of his parents work at work Wozniak of Apple I prototype.

The Apple I sold modestly, but well enough to go to be able to work on an Apple II. In 1977, the new model has been put on the market. With a color of the keyboard,Monitor and user-friendly software was developed by Apple's success. The company has $ 3,000,000 in the first year and exceeded $ 200 million in the third.

But do not sell near the Apple III and his successor and called for the LISA and a significant increase in competition in the sale of PCs, Apple could lose in 1980, almost half of its revenue for IBM. It 'was even worse for the work in 1983, when he has a fight with the administration, the agency launched by CEO John Sculley,Jobs himself had hired the '.

In 1984, in response to the sharp drop in sales, jobs released the Macintosh, which introduced the world to the point-and-click simplicity of a mouse. The marketing for the Mac has been treated badly and with a price of $ 2,500, was not his way into the homes to which they had planned. Jobs has tried to package the Mac as a computer business, but without a hard drive or networking opportunities, not only for a limited ability to speakMemory, not corporate interests. In 1985, with no power in his own company, sold its shares in Apple, Jobs resigned.

Later, in 1985, Jobs started NeXT Computer Co., with the money he made from the sale of its shares in Apple. He thought of building a computer for the way in which research has been done changed. The NeXT computer, even if full processing speed previously unknown, unique graphics and an optical drive, at $ 9,950 each sold recently.

Persistent afterNeXT failures of the joint began to play with the software job and began to turn his attention to a company that had bought from George Lucas in 1986, focusing Pixar Animation Studios. Jobs has signed a framework agreement with Disney to three and started working on the first computer animation film. Published in autumn 1995, had "Toy Story", to be carried out over four years. But the work was worth it, the film was a huge hit. Pixar went public in 1996, and in a trading day, equal to 80% JobsHe became a value of $ 1000000000

Apple was struggling to have failed, a new Macintosh operating system design environment, and society takes only 5% of the PC market. Days after Pixar went public, Apple bought NeXT for $ 400 million and renamed the Board of Directors Jobs in Gilbert F. Amelio, president and CEO of the council. But in March 1997, Apple reported a quarterly loss of $ 708 million and Amelio resigned a few months later. Jobs was the interim CEO and was left to him,keep the same company that had started and had ousted alive. So he made a deal with Microsoft. By investing $ 150 million for a small part of Apple, Apple and Microsoft would "work on several fronts, sales technology," and Apple would ensure their continuation in the PC market.

Work also went to work to improve the quality of Apple computers. The introduction of the G3 PowerPC microprocessor from Apple's fastest computers on the PentiumProcessors. Apple has also turned his energies to produce low-cost desktops, the iMac, which was another success for the company. With Jobs back under control, Apple could quickly turn around, and by the end of 1998, bringing to $ 5.9 billion in sales. Jobs had returned to his first love, a little 'older and a bit' wiser. He had recovered from Apple and returning to a place where there is a contribution that new and innovative technologies for the computer world was.

Apple Computer - Steve Jobs Success Story '